Employers - Jealously guard your "brand"

Candidates are just like you and me. When we have positive relationships with vendors in a marketplace, we may tell a friend, but if we have a negative experience, we WILL tell everyone we know.

Web 2.0 has exponentially increased the speed and ferocity of the transmission of good and bad news.

In the old days, we had user groups and web sites like f***edcompany.com. Now we have thousands of ways in which word of mouth has been accelerated. Sites like twitter, Linked In and Facebook have eliminated the marketing filter that used to protect brands from negative publicity. As you all know, in the 21st century, customer and consumer feedback is direct, rapid and sometimes bloody. This is the same with the consumers of your employment brand. Be VERY aware of how your approach impacts your candidate base and strive for a strong, positive experience for preferred candidates and declined candidates alike.